I wonder if this will result in the shareholders holding the ex-EA CEO accountable for destroying their revenue stream.
Good luck. If the SEC hasn’t already started building a case against him for insider trading, then nothing is going to happen to him. He’ll get a golden parachute and scurry off to ruin some other company.
I think he might autosell his stock so that wouldn’t be insider trading, but since of the board members might.
This was a board decision, not the CEO as an individual.
They are all equally resonate and if they fire him it’s to save face and kick him as a scape goat
Going to need proof of that.
In nearly every company, CEO makes the plan. Board wants a process and results. CEO is the one who spearheads it.
Why, it was THEIR idea in the first place.
Yes, it was their genius idea, if it worked. Must be blamed on somebody else if it does not work.
I think you mean a nice golden parachute to reward them for taking the heat, so they can swap in a new expensive face to implement slightly less unpopular fees.
The American dream.
He resigns. gizmodo
Fantastic, let them die Let a company, just once, learn a lesson
Not a good idea to leave Unreal Engine without decent competitors. Other universal engines are too small to compete with UE.
Honestly, Unreal has been in a different league ever since Epic started dumping Fortnite money into it. That’s probably why Unity tried to start charging more, because they’ve been falling behind for the past few years and can’t afford to keep up. Not that I think it’s good to leave Epic/Unreal without decent competition, but I’m more inclined to blame Fortnite for the downfall of Unity than the indie devs Unity just scared off with their desperate cash-grab.
Unreal has been in a different league basically since its inception. Compare the original Unreal engine to its contemporaries like Quake or Half Life and it’s amazing what they could do, if you had a box that could run it.
The difference between Unreal and Unity is Unreal has a
sustainableviable business model (I think I’ve come to the conclusion that there are no “sustainable” business models under capitalism, what with demanding infinite growth and lal that). Epic Games develops their own games; the development of Unreal Engine has pulled its weight as a component of Fortnite and such. Same thing with Valve; I don’t think they ever bothered to charge for developing a game in the Source engine because they made their money for engine development through Half Life 2, Portal, TF2, Left 4 Dead etc.Unity on the other hand doesn’t make and sell games, so they have to either directly charge developers (which they both do and don’t) or they operate their own adware nonsense. And neither of those revenue streams are enough. Which means they don’t have a viable business model. So they pull a stunt like this to hasten their inevitable bankruptcy.
Having used the Unreal engine, I’m actually surprised it’s not more popular than Unity.
I’m leaning towards people saw Unity as “the scrappy underdog” to Epic. When really, Unreal engine fought like hell to get to where it is.
Yeah I was a game programmer in the early 2000s. Unreal made my jaw drop back then already. They’ve always been state of the art (although arguably CryEngine had the lead for a while), long before Unity came around. As you might remember, it started out in 1998 as the game Unreal (and then Unreal Tournament) which was a kickass first-person shooter. It has been around for 25 years now.
Unreal is now also selling their engine to Hollywood productions that want to replace green screen with real-time effects for the actors to play against. It’s impressive stuff, and I bet they’re going rake in tons of money through that channel as well. Unity is just not in the same ballpark.
That said, there’s room for Unity if they’re willing to find a business model where they don’t compete head-on with Unreal. As the article indicates there is (was) a strong community providing tons of cheap or free-of-charge assets, and it’s been very appreciated among indie devs for these reasons. Unity excels in support for mobile and web platforms. They don’t need to make their engine support all the latest cool technology. They just need good developer relations and tools that make it easy to turn cool ideas into fun games. The fact that they squandered their biggest asset (the community) shows that the leadership does not comprehend Unity’s value proposition. It is being lead by fucking morons.
I’m sure the person responsible for the change is going to be feeling devastated as they buy back all the stocks for fractions of what they paid.
Good. The terrible marketing team who made this decision is still there, and they still want this end result. They just learned they need to approach that goal more slowly.
This kind of decision is not made by marketing.
Deserved
It’s times like this I wish we did things more like china. The one person who is actually responsible for this change is going to get a huge payout, but the same can’t be said for everyone else at the company whose lives are going to be completely thrown off from the incoming layoffs.
Nah, they’ll go back. If it’s one thing I’ve learned from Greedy companies doing dumb shit. People will always go back to trust them again.
If the changes were launched this way, being tied to a new version in 2024 then this would have been a perfectly fair approach, you could stick with 2022 / 23 LTS for your projects and only if you want ‘new’ features would you pick up 2024 LTS and agree to the new terms.
I’ve honestly not seen much difference between major versions e.g. 2021 - 2022 LTS, so unless these new versions come out with amazing new features, devs can still stick to these old reliable versions.
It’s much better overall but the way they’ve handled this has been shithouse
Haha Unity. Ironic
I think they will lose some already established studios that can afford to retool and reskill on another engine. But I think the vast vast majority of current unity developers are breathing a sigh of relief that they /dont/ need to reskill or retool on another engine.
Unity is still on shaky ground, but they have been since they went public. They need revenue, and their big ad revenue plan got ruined by dastardly apple protecting users’ privacy. Couple that with an upstart and promising engine following in Blenders footsteps. In five years, they might have lost every hand they had left to play. Irregardless of the missteps of the last week.
Every indie dev I’m following on YouTube has basically made a “My thoughts on the situation”-type videos where they talk about how they’ve “won against Unity” despite Unity basically doing a textbook of the “Door in the face” technique to pass changes that would’ve been unpopular before this whole mess.
Edit: Fixed typo.
Claiming it’s “door in the face” is a little crazy here. If this is where they wanted to be, the “bait” changes could have been much much less bad than they were, and they still could’ve walked back to this.
Hell, they could have announced a 10% revenue split and it would’ve looked much better than what they pitched. And they could still walk back to 2.5% and looked like heroes. And it wouldn’t have lost them nearly as much trust. Nor made them look as bad.
If this was what they were trying to do, they’d have to have been even dumber to have made it this bad.
I’m more willing to bet they’re just fucking stupid. Or that a few people on the board had this as a fucking moronic idea, and the rest managed to take back control after it went totally sideways.
But claiming that it’s a door in the face requires them to be evil enough to do it, stupid enough to not realize they’re overdoing it, crazy enough to think it’d work, etc. It seems way too contrived.
As soon as I heard Unity was back pedaling, I thought “there’s part 2 of the plan”
1: release abusive payment scheme to see just how much push back they get. If push back is minimal or losses are acceptable, end here and enjoy the profit.
2: if push back is strong, implement the actual payment policy that is still a significant increase, but less significant than the one above. And wait until the controversy blows over, which it will.
Yes, lots of developers will leave, lots of developers will choose a different engine for their new games, but there are a ton that will decide that it isn’t feasible to switch engines and plenty that will just eat the added cost. The thing that remains to be seen is just how much damage Unity has done in terms of new projects choosing other engines over theirs.
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Yup!
They fucked themselves like WotC (Wizards of the Coast) did with the OGL (Open Gaming Licensing) changes.
I wonder who is gonna fuck up like that next. I wanna start shorting them now.
