"We're surprised all the time" by which games take off, says Steam's Erik Peterson.
  • @jettrscga@lemmy.worldEnglish
    6•1 year ago

    Coincidentally, I was just reading a news article about Chipotle doing exactly that - raising prices while losing customers.

    Even companies that have seen customers pull back due to the higher prices reported higher sales, because those higher prices offset volume declines.

    PepsiCo, for example, reported … sales rose nearly 7% to $23.45 billion. The … company said it increased prices globally by 11% on average… In that time, PepsiCo’s volume fell 2.5%.