Coincidentally, I was just reading a news article about Chipotle doing exactly that - raising prices while losing customers.
Even companies that have seen customers pull back due to the higher prices reported higher sales, because those higher prices offset volume declines.
PepsiCo, for example, reported … sales rose nearly 7% to $23.45 billion. The … company said it increased prices globally by 11% on average… In that time, PepsiCo’s volume fell 2.5%.
I felt that the protagonist in The Martian and Project Hail Mary were way too similar - both loveable science goofs making jokes while doing unreasonable math on napkins. But maybe that’s the right formula to keep the science interesting for the reader.
The stories were different enough, but I couldn’t shake the feeling that Mark Watney was on this new mission.
This picture is going to be cited by someone as actual evidence against vaccines. I guarantee it.