The price of an individual YouTube Premium subscription is increasing by $2 to $13.99 per month in the US for new and current customers.

This price increase is live for new subscribers as seen on youtube.com/premium. Instead of $11.99, YouTube Premium now costs $13.99/month. Meanwhile, it’s $18.99 if you’re subscribing from the iOS YouTube app.

  • Powderhorn@beehaw.org
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    2 years ago

    “Not enough people are paying at $11.99. We need to charge more.”

    Just because landlords think they can push through 16% price hikes doesn’t mean everyone got a 16% raise. So they’re trying to steer people from uBO by … enticing them with higher prices?

    • GhostMagician@beehaw.org
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      2 years ago

      I think they know people who aren’t paying already won’t buy it, so they are raising prices on those that found enough value in it to use it. There is YouTube music bundled with it that some like, so seems like smart strategy to me.

      • datavoid@lemmy.ml
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        2 years ago

        In reality they are going to find the limit where paying customers are no longer willing to be.

        I have revanced and newpipe, and was still willing to pay as I get a TON of value out of YouTube. Im totally willing to not pay if they insist, however 🙂

  • sparkl_motion@beehaw.org
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    2 years ago

    I need to have a serious talk about this with my girlfriend. I didn’t realize she was paying so much for our YT Premium plan.

    These prices are getting ridiculous.

  • ulkesh@beehaw.org
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    2 years ago

    Of course they are. Because literally everyone and everything is screwing all of us who aren’t super rich.

    • upstream@beehaw.org
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      2 years ago

      “We need to be inflation winners”

      Actual line from the C-level strategy meeting at my company.

      I’m fairly certain we’re not alone.

      Next; let’s talk about how recessions are made….

  • MeowyNinhaj@lemmy.blahaj.zone
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    2 years ago

    Is there really anything you would benefit from with premium? Its sooo easy to find other content for free elsewhere and use YT ad free is basically one-click on a normal computer.

    • sunflower_scribe@beehaw.org
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      2 years ago

      It helps support creators more than ads, at least on an individual level; a portion of your subscription goes to the creators that you actually watch, or at least that’s what I’ve heard. Other than that, just YouTube Music and higher bitrate playback.

      • GhostMagician@beehaw.org
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        2 years ago

        I wish some of that money found its way to small youtubers who don’t qualify for monetization and are just uploading for the fun of it. Those youtubers are my favorite since it feels more like the old YouTube or stuff like lemmy or whatever where people share without expectation of anything back other than just being excited.

        • Marxine@lemmy.ml
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          2 years ago

          It’d be really nice if a peertube instance was easier to setup individually and had built-in donation support. Some non-mainstream folks would probably appreciate the option for a more cozy and intimate platform they could set up as they please.

          • GhostMagician@beehaw.org
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            2 years ago

            I don’t think they are uploading expecting anything back, or an expectation that their channel will get big. Which is what makes their content feel more old school to begin with.

    • MooMix@beehaw.org
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      2 years ago

      You probably can, but I’m lazy ;) I like it. Got the family one so everybody in my house can use it. We listen to a LOT of music on youtube music in my house, and a few of the others like watching cooking shows and silly junk on youtube. There’s some pretty decent content. You can get by with ad blockers and stuff, but since I use the music app in my car and at work I prefer not to deal with all that.

      For most people, there’s probably not much reason to pay for it.

      Edit: Not happy with the constant price hikes though. It seems like the bump the price by a little every year or two.

      • BluePhoenix01@beehaw.org
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        2 years ago

        Yeah. Similar over here. If it was just me, I would be fine to find alternatives and/or blockers, but me, spouse, and kids… on different devices the ad time adds up.

        This price increase sucks though.

        • MooMix@beehaw.org
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          2 years ago

          This price increase sucks though.

          Yes it does :\ Lucky for us it doesn’t seem to affect the family package. They raised the price on that last year.

          Here’s hoping they don’t raise the price of that plan too.

    • Reil@beehaw.org
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      2 years ago

      I got put into Youtube Premium when Google Play Music merged, so I think of it as equivalent to Spotify premium, but also: you can also upload your own music library, you get ads removed on Youtube videos, and offline play for both music and videos.

      It’s decently worth it if you reference Spotify Premium’s cost (and also I’ve been at 9.99USD/mo this whole time and not been hit with any price increases at all for some reason?)

  • jmanes@beehaw.org
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    2 years ago

    I’ll continue to pay for it… it’s the only streaming service that I consider essential to pay for. I’ll dump everything else before I dump this.

  • ohokthatsgood@beehaw.org
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    2 years ago

    I use YouTube all the time and was legitimately thinking of subscribing to premium. Guess I’m sticking to ReVanced lol

  • workinkindofhard@lemmy.ml
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    2 years ago

    Between rising prices and music disappearing from various services I canceled all my music streaming services and use Plexamp. Rip your own music and stream for free, all you need is a computer that stays on at home

  • Jaxseven@beehaw.org
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    2 years ago

    Every new YouTube headline makes me feel better about hopping on the early bird pricing of Google Play Music.

    • Mustafa Albazy@programming.devOP
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      2 years ago

      youll have to pay with a cc based in, say the UK, so they’ll automatically change your location back to the UK. doesn’t work anymore.

      • purpledonkey@beehaw.org
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        2 years ago

        I actually recently just changed my cc info to another local cc and I’m still just paying like $2/month and I have a coworker that is still paying the same price to when she signed up in Asia.