In a TrekCulture interview a week ago, Rob Kazinsky, who plays Zeph in Section 31, talked about his reaction to the S13 movie.

He revealed one interesting point from behind the scenes about why the movie was made:

When I got this job, I was like, “Ugh, Section 31 movie, why are they doing a Section 31 movie? It’s gonna be hated from the get-go. No ones gonna want to watch a Section 31 movie. We’re doing a TV-budget movie. This isn’t going to be what people want…” And I spoke to Alex [Kurtzman] and I spoke to Olatunde [Osunsanmi] and they explained to me that Star Trek is dying. And I don’t know if people know that. You know, I was talking about Star Trek at my gym where I fight. You know, I’m a boxer where I fight with a lot of kids - you know, I don’t fight them but train them - none of them knew what Star Trek was. Could you imagine that?

He went on to say that Star Trek had never had a base as big as Harry Potter or Star Wars but the small fanbase was passionate. He says that fanbase is aging and “we are going to lose Star Trek if we don’t bring in new fans, new eyes and new ways of getting people to love the things that we love.”

I think that’s a valid point but Section 31 is not the answer. It’s not particularly interesting for kids (I think) or for adults, whether or not they’re Trek fans already. And for fans, this type of storytelling sacrifices the optimistic ethos (though not immune from criticism along the lines of DS9) that’s at the heart of the Federation and the franchise. And I’m not even arguing this from a canon or gatekeeping point of view. It’s not utlilizing Star Trek’s niche and unique selling point in the market. Why should kids watch Star Trek instead of Captain America, Suicide Squad, or any MCU movie?

Here comes the question: If you’re in Alex Kurtzman’s position, how are you going to sell the franchise to a new, young audience? How are you going to convince kids who spend their time playing Roblox and watching Mr. Beast that Star Trek is a good show to watch?

  • @lordnikon@lemmy.world
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    3 months ago

    It’s more TV is dying and Kurtzman hates Star Trek as a concept and can only write one kind of story. There is this thing we need to find that thing. An entire season about finding that thing.

    When star trek is done right it works and gets shared around and does well. The five OG star trek series. Strange new worlds, The Orville Prodigy

    It also kills me that Kurtzman misses the entire point of what Section 31 was in DS9. When he said a utopia can’t exist without someone doing the dirty work like S31. That kinda of undermineds the entire point of star trek and If we have gotten to that point star trek is already dead and a dystopian zombie is wearing it’s face.

    • @MalikMuaddibSoong@startrek.website
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      43 months ago

      There is this thing we need to find that thing. An entire season about finding that thing.

      Ah yes, the season-sized adventure that feels like a bunch of yak-shaving fetch-quests in an rpg.

      we must find the progenitor macguffin, but first we must find the treasure map, but first…

      If we look for it we probably see this pattern is common across many trek episodes, but across a season they managed to do it in such a way that feels very obvious and hard to miss.

      • @lordnikon@lemmy.world
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        33 months ago

        Yeah an episode is fine if you can put a twist on it but a “full campaign” I mean “Season” of story telling. I would expect more from my group’s DM and he doesn’t get paid.

  • data1701d (He/Him)
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    3 months ago

    Un-cancel Lower Decks. 😉

    Honestly, though, I feel like most media groups in general forget why the streaming model worked in the first place. They want Office-level hits, but forget that The Office wasn’t immediately successful. Not immediately killing it just because of that gave it time to find a fandom.

    Most shows should automatically get 2-3 seasons, and they often aren’t getting that.

    As for the whole “none of them knew what Star Trek was” anecdote - I find that a bit exaggerated. I’m a college student, and I wore a Boimler costume for Halloween- most could identify that I was something Star Trek. Around other people my age, they can at least think of Spock or Patrick Stewart.

    How I got into Trek as a kid was my mom would be watching it, and she’d let us join even though we were supposed to be doing homework. TNG was the one I saw the most during that.

    P.S: As I’ve floated around this forum several times, I think an animated anthology series of strange new crews would be awesome.

  • @MalikMuaddibSoong@startrek.website
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    103 months ago

    Give them Andor instead of Ahsoka; they need to make more content that speaks to the universal human condition and less about the cool worlds and characters they’ve got. The people want Squid Game and Severance, not another cinematic universe.

    • Tar_Alcaran
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      103 months ago

      A lot of writers seem to have forgotten that scifi uses aliens and new worlds to talk about humans. They just think that scifi uses aliens and new worlds.

  • @Skullgrid@lemmy.world
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    3 months ago

    Re runs and free yt uploads of TNG with advertising like “here’s a future we can have, with quality leadership. Keep fighting for decency”

  • @lucidinferno@lemmy.world
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    3 months ago

    Reminds me of what I heard from a comedian a while back, about how restaurants slowly lose what made them great in the first place, until they become a poor imitation of Applebees, or similar restaurants, because “that’s what people want”. They then eventually fail, because if you want Applebees, you go to Applebees.

    But how is Star Trek not doing so hot if I just read this:

    https://finance.yahoo.com/news/star-trek-franchise-made-2-202843856.html?guccounter=1&guce_referrer=aHR0cHM6Ly93d3cuZ29vZ2xlLmNvbS8&guce_referrer_sig=AQAAALfICqIPVLbKoRwsReQJxRCI-TT82SDIYzfpW-2AtJJIFkUDte6RYqje2cLjYdUSMHv8aIZAChVfJbG67Oc0gMeMq8JnQOsJL7BFn3bOVq88vqS2d91nJ_zezWnxi7NkvgDlCTj3o39JuAUUdGPT0Tq8fUHsiw7PWaskoR9cbDRb

  • NullPointer
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    63 months ago

    section 31 was pretty cringe. There were some pretty cool concepts and ideas but, overall not executed well at all. It seems section 31 is made up of a bunch of dumbass rejects? Georgiou character was way over hammed compared to how she was in Discovery. Driving the movie like it was a video game was an interesting idea that could have been done better. The couple twists with the whole “whos the traitor?” was interesting if not rushed, seemed like an afterthought.

    its one of those movies you watch once.

    • Skeezix
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      33 months ago

      To me Section 31 was just closeups of Yeoh’s grinning face. Every shot.

  • @Mbingu@lemm.ee
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    122 days ago

    I don’t get the optimism vs ambitious feud.

    I believe you think that DIS is the most optimistic because of its emphasis on emotional depth.

    And I guess we can agree that the part of ambitiousness is a default of startrek for as long as it involves creatures from all kinds of worlds building teams and manage to work together. Basically for as long as the federation aka starfleet is part of the story.

    Then why is it not a problem if that ambitiousness is paired with “optimism” ?

  • @scarabic@lemmy.world
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    3 months ago

    They need to take the “end of money” angle and zoom way in on that. Make that the actual story, not just some blurry fact in the background. How did that transition come about? What are some human stories of why? Make sure it has enough sci fi action elements to be interesting, but show a society leaving money behind and I guarantee it will spur some conversation amongst the youngs.

  • @GroundedGator@lemmy.world
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    33 months ago

    I fell in love with Star Trek through TNG and reruns of the original series. I remember watching reruns of both for hours on end. DS9 and Voyager were great as well. What kept me interested and engaged was the network accessibility. I haven’t watched any of the series since Voyager because they weren’t available without a subscription.

    You want a growing fanbase, you need to remove the walls.

  • @agent_nycto@lemmy.world
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    63 months ago

    Honestly, the things that made me start to like it again was Below Decks, because it was different and fun and animated, sure, but what made me like Star Trek again was the moments of optimism and niceness that were in the show. Sometimes it was as a joke where you think something is going to be bad and it turned out fine, which is fine, but if reminded me of the thing that separates Star Trek from other shows is that it has this sense of optimism. Optimism for the future, that things are going to be ok, and humanity will get it’s act together and live up to our own ideals.

    The edgy remakes don’t feel like that.

  • @ThirdMoonOfPluto@startrek.website
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    13 months ago

    Ultimately, Star Trek isn’t going to succeed as a giant billion dollar franchise like Marvel or Star Wars and trying to turn it into one is likely to kill it. What it can be is an ongoing series of shows which are financially and creatively successful. However, it needs is a creative refresh. Too often Star Trek and other tv/movie sci fi is just remixing decades old science fiction concepts.

    If I was running Star Trek, I would recruit a collection of great science fiction writers and/or buy a bunch of original science fiction stories to bring in ideas people haven’t seen multiple times. Set the show in a new region with some separation to explain why we aren’t seeing Klingons and Romulans and all the rest and tell some great science fiction stories. Ideas will drive buzz which will bring in new viewers.

  • Value SubtractedM
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    43 months ago

    I think the current approach is the correct one, even if it produces a few misses here and there.

    A variety of tonally distinct projects, aimed at different demographics, telling stories.

    • Corgana
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      63 months ago

      I’m inclined to agree, and the series from the past decade have definitely attracted a younger audience, though I’m guessing probably not to the degree the producers were hoping and also without holding onto as many of the olds as they were hoping.

      I also think the latter half of the 20th century was a unique time where families were sitting down to watch family-friendly (it’s true don’t deny it) TV like Star Trek together.