Fanatec is basically sponsoring a million different things, so that’s probably part of it. There’s only so many F1 fans you can sell a steering wheel to.

It’s easy. You cut down the quality of your products rapidly and start being recommended against by the people that used to buy your products.

Corsair used to be good. I enjoyed their products. However, their quality has plummeted over the past few years, and their iCue software is absolutely terrible. It will routinely crash, and completely lock up my keyboard and mouse.

Expand expand and expand…expand on the back of the fleeting interest in Sim racing during covid hoping sales keep climbing and people are lining up to give money any anyone who makes Sim racing gear becusee “muh…max and George and Lando muh racing online”.

Then hope that sales climb to overcome the mountain of debt that just keeps accumulating. Couple that with already making a marginally reliable set of products in the years leading up to thr great opportunity.

So you’re right, fucking mismanagement and short sightedness.

Their shit can’t get any worse with corsair making it.

For the run of the mill person who won’t spend a premium for higher quality product, it is ALWAYS a race to the bottom on price of mediocre goods. That means commoditizing everything that goes into the product becuase you can only squeeze profit from cheaper input costs when your target market won’t pay premium.

Don’t forget that SCUF are patent trolls. Them threatening action against Valve for the back buttons on the Ste controller is a major reason why it got axed

When they first released their keyboards the equivalent to iCue was fine. Now it’s actually adversarial.