Intel drops ‘i’ processor branding after 15 years, introduces ‘Ultra’ for higher-end chips | Engadget
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Intel says it will be dropping the "i" from its processor branding after more than a decade.
  • MadMaurice@discuss.tchncs.deEnglish
    34·
    3 years ago

    Intel says the rebranding “better aligns to customer requests” to simplify its processor names

    But it doesn’t simplify the processor name!? Instead of i5, we now have to say “core 5” or “intel core 5”.

    • beefcat@beehaw.orgEnglish
      6·
      3 years ago

      They don’t seem to understand where the customer confusion comes from. A lot of people out there don’t really realize that a Core i7 could mean very different things because that name has been slapped on new CPUs for…15 years. They delineate product generations as part of a model number (2600k, 6700k, etc). There is so much ambiguity when someone just says their computer has a Core i7, non tech-savvy folk aren’t going to remember the string of numbers that comes after that.

      AMD copied them, and that probably leads to similar confusion.

      Apple seems to be the smart one in the room when it comes to CPU naming. The generation of the product is right there in the first part of it’s name: M1, M2, etc. The performance class is suffixed (no suffix, Pro, Max, Ultra).

  • Bardak@lemmy.caEnglish
    12·
    3 years ago

    Intel marketing seems to be going all in on using generic names to trick people into buying lower end parts. They changed the marketing of Celeron/Pentium to the most generic “Intel processor” line up. Now when you specify to make sure you buy an “ultra” chip it’s easy for the layman to buy the lowest end chip out of ignorance.

  • Grizzzlay@beehaw.orgEnglish
    11·
    3 years ago

    Yeah, removing one character isn’t gonna simplify things if we’re taking on more stuff at the end.

  • JackbyDev@programming.devEnglish
    4·
    3 years ago

    My computer has an Intel i7 930 (pre 2010) and a 3xxx series Nvidia GPU, ask me anything.

    I get about 20 FPS in Elden Ring. I can run Stable Diffusion fine though.

      • JackbyDev@programming.devEnglish
        2·
        3 years ago

        I didn’t really know what I was doing the first time. I basically spent money I had saved up and graduation money to build it. I was fresh out of highschool. For example, I have a Rampage 3 Extreme motherboard because I thought I might need the 4 PCIE slots lmao.

      • JackbyDev@programming.devEnglish
        2·
        3 years ago

        I’ve upgraded pretty much everything on this PC since I built it in 2010. Upgrading the CPU means getting a new motherboard and rebuilding everything. Basically it’s the last thing that isn’t easy to upgrade.

        I don’t play too many super graphically demanding games, it wasn’t until Elden Ring that the CPU bottlenecked the graphics. For context, I played Shadow of War and the the new GPU gave me better graphics and fps. Cyberpunk ran like shit but I got it on sale and wasn’t expecting anything really. Modded Minecraft and Cities Skylines had some problems as well but that’s only the CPU’s fault. For whatever reason Elden Ring is the first one for the CPU to bottleneck the GPU I guess.

        I have stuff in a PC parts picker list but I’m just lazy lol. I’m playing through Tears of the Kingdom on my switch right now anyways and occasionally playing Loop Hero on my PC so upgrading isn’t urgent.

        It’s mostly that I don’t want to build a new PC or pay someone to do it.

        • Wilshire@beehaw.orgOPEnglish
          1·
          3 years ago

          Just being able to run those games on that CPU at all is impressive. I assumed you would run into a lot of driver issues. You need to see how long it will keep going.