Meta conducted an experiment where thousands of users were shown chronological feeds on Facebook and Instagram for three months. Users of the chronological feeds engaged less with the platforms and were more likely to use competitors like YouTube and TikTok. This suggests that users prefer algorithmically ranked feeds that show them more relevant content, even though some argue chronological feeds provide more transparency. While the experiment found that chronological feeds exposed users to more political and untrustworthy content, it did not significantly impact their political views or behaviors. The researchers note that a permanent switch to chronological feeds could produce different results, but this study provides only a glimpse into the issue.


I think this is bullshit. I exclusively scroll Lemmy in new mode. I scroll I see a post I already have seen. Then I leave. That doesn’t mean I hate it, I’m just done!

  • inconel@lemmy.ca
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    2 years ago

    Using engagement for metric will ofc render algorithmic feed “better”, i.e. addictive. Their value is not about mental wellbeing.

    • masterspace@lemmy.ca
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      2 years ago

      The fact that they switched to a different algorithmic feed instead of reducing use time indicates that it’s a problem that needs legislation to address, since it will not be in any individual company’s interest to stop.

      • Grimpen@lemmy.ca
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        I found that back in the old days of Facebook (pre-enshitification, or at least full steam enshitification) I could log in, catch up on what all my distant relatives and friends were up to, leave some comments, maybe post something myself, and log out in around 10-15 minutes max. Then they started “improving” things, and suddenly there was “engaging” content, and it took at least ½ an hour.

        I think it makes sense that from Facebook’s perspective, a chronological feed is worse.

        Having said that, some people post more than others, so I do appreciate using the Hot and Active sorts for Lemmy in addition to Top - Day. It’s a feature I miss from Mastodon. There is a headline bot that I like following, to catch the recent headlines, and the weather. Problem is that something like ¼ of my feed can just be the bot, and yesterday’s headlines aren’t news anymore, I’m more interested in the ongoing discussion. So I do appreciate the non-chronological sorts, when they make things better for me, and not a corporation’s bottom line.

        • jonne@infosec.pub
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          2 years ago

          Yep, I basically stopped using Facebook when it changed away from that. It also changed in other ways, in that people would be posting about politics and memes instead of just life updates and holiday pictures.

  • sculd@beehaw.org
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    They don’t “hate” chronological feeds. The study say they are more likely to disengage, and that’s probably because people got what they need from the chronological feed and log off to do other things…

    Proving that chronological feed is more healthy.

    • Steeve@lemmy.ca
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      2 years ago

      Why would you “get what you need” quicker with a chronological feed? The more engaged with content is what most people are going to the site for, it’s like browsing Lemmy on top vs new, and frankly new is mostly crap.

  • haganbmj@lemmy.ml
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    Less engagement is exactly what I would want. Show me my new chronological content and then I’ll get the hell out of there.

    • Mereo@lemmy.ca
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      But shareholders need to eat! The pushers need to get you addicted to make money!

  • AngularAloe@beehaw.org
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    “Spend less time once on” is different than “hate”. I hated FB’s feed so much that I was reluctant to get on in the first place, a metric completely different from how long I would spend once I DID open it.

    • corsicanguppy@lemmy.ca
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      If you’re suggesting a Chrono feed is more efficient and you spend less time on because all the news has been consumed, well, then, I totally agree.

      I admit I still jump on Facebook. I exclusively use a bookmark that still (now mostly) forces a chronological feed order.

  • notenoughbutter@lemmy.ml
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    I’d like to interject for a moment and say,

    this isn’t a test for what users like, this is a test for how users are addicted to the platform

    algorithm provides content in a way that they become a consoomer and more often than not, we actually feel guilty and sad after an hour of scrolling and realising we wasted so much time (like post masturbation sadness)

  • CapedStanker@beehaw.org
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    I mean, this isn’t that surprising as the algorithm is intended for full dopamine distribution. It’s like a fucking dopamine faucet and we are all just a bunch of apes.

  • nothacking@discuss.tchncs.de
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    2 years ago

    Facebook want enraged users, enraged users are engaged users. They don’t care about mental health or enjoyment, just how long you stay on Facebook.

  • Lvxferre@lemmy.ml
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    So basically the algorithm feeds an unhealthy addiction. And in no moment the study even tries to contradict the main concerns against algorithm-based sorting: lack of transparency, unhealthiness, bubbling, and feeding into dichotomies like “you like apples, so YOU’RE A BANANA HATER!”.

    Better approaches put power on the hands of the users. For example, tagging content, or sorting it into communities. Perhaps not surprisingly it’s how Mastodon and Lemmy do it, respectively.

    There’s also the matter of quality, not just personal preferences; this sort of thing does require an algorithm, but there’s nothing preventing it from being simple, customisable, and open, so users know exactly why they’re being shown something instead of something else.

  • Darkassassin07@lemmy.ca
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    2 years ago

    I wouldn’t want to be stuck with ether one. Sort options. Let me choose how to sort my feed, whenever I want to. Sometimes I scroll thru hot, sometimes I’m in new, sometimes I use both in the same session. There’s no reason to lock it to one or the other permanently.

  • Pyr@lemmy.ca
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    2 years ago

    How about you give people the choice?

    The best thing about reddit/Lemmy is you can sort content by new, hot, controversial, etc. Depending on what you’re in the mood to view.

  • GadgeteerZA@beehaw.org
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    I’m sorry, but those “suggestions” sound wrong - a chronological feed exposes users to untrustworthy content. The point is an algorithmic feed is unknown manipulation UNLESS the algorithm is known and published. Engaging less is also NOT a bad thing at all, unless you are the platform itself. The inference is that an algorithm will expose users to less political and untrustworthy content? Well, certainly not if the platform wants to generate continuous engagement through provocation and the creation of outrage.

    But OK, it is an experiment by Meta, so let’s just leave it at that.

  • BitOneZero@beehaw.org
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    I think this is bullshit.

    I think it is exactly how people are behaving. And I can even recall witnessing many people first hand who flip a newspaper to the sports section. Never learning anything about science news, medical news, unless it’s some kind of social column about a diet.

    People wanting to cut out and block things they don’t want to read in a newspaper is what I consider the “default behavior” of most of humanity. No surprise they do not care about the news their friends share. An intelligent computer system that filters out (based on topic/content study) what they don’t want to see before-hand is always going to be popular with such people.

    “One of the effects of living with electric information is that we live habitually in a state of information overload. There’s always more than you can cope with.” — Marshall McLuhan.

    • Evergreen5970@beehaw.org
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      Accidentally deleted my comment instead of saving edits. Here it is again.

      I favor OP’s perspective, but that’s because I sub to/follow the stuff I find interesting so I can ignore everything else. I already “made” my own algorithm by only following the stuff I care about, now show it to me chronologically instead of according to your algorithm (because honestly, either your algorithm is optimized for engagement and shows tons of ragebait because it gets engagement and it gets me mad, or it’s actually good and I spend more time online than I wanted to and feel bad. Yes, I know not being able to just cut myself off is a problem, but there’s something to be said for engineering addictive algorithms too).

      My experience with algorithms and “for you” is algorithms shoving ragebait in my face and me not always being able to resist clicking. Content delivery algorithms have not been good to me, which heavily influences my view.

    • Evergreen5970@beehaw.org
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      I favor OP’s perspective, but that’s because I sub to/follow the stuff I find interesting so I can ignore everything else. I already “made” my own algorithm by only following the stuff I care about, now show it to me chronologically instead of jamming in the stuff you think I’ll like (because honestly, either your algorithm is optimized for engagement and shows tons of ragebait because it gets engagement, or it’s good and I spend more time online than I wanted to and feel bad. Yes, I know not being able to just cut myself off is a problem, but there’s something to be said for engineering addictive algorithms too).