The rapid spread of artificial intelligence has people wondering: who’s most likely to embrace AI in their daily lives? Many assume it’s the tech-savvy – those who understand how AI works – who are most eager to adopt it.
Surprisingly, our new research (published in the Journal of Marketing) finds the opposite. People with less knowledge about AI are actually more open to using the technology. We call this difference in adoption propensity the “lower literacy-higher receptivity” link.
If the article doesn’t define what “AI” means then the article doesn’t actually mean anything. Market research studying what people know about a vague and undefined term like “AI” can ultimately only produce undefined results.
It’s like asking people their feelings on “woke” or “god”. If everyone is talking about something different then nobody can have more or less understanding of it.
