Carmakers are failing to deliver affordable electric cars
www.transportenvironment.org
Disproportionate focus of manufacturers on large SUVs and premium models means we have too few mass-market cars.
  • @thatKamGuy@sh.itjust.works
    2•7 months ago

    Most automakers won’t, any time soon.

    The lessons they took away from the COVID lockdown era are that it’s better to sell lower volumes with higher mark-up. Their business models are shifting away from high-volume, low-margin sales.

    Why sell 100 cheap cars with a $2K margin, and deal with all those potential warranty/recall issues - when you can sell 10 top-of-the-line variants with a $20K+ margin, and continue to rake in extra with higher service costs, finance fees and the like.