I think for my friends it’s just what we have been using for literally a decade since we were kids, combined with apathy towards privacy - although of my friends does use duckduckgo. I don’t judge them for that since I’ve been pretty bad with privacy. I do worry if we get into more activism that we will need to secure our privacy

The problem here is the lack of a current alternative. As others here have mentioned, peertube might be a future alternative, but I can not help but feel that only fairly ideological people like myself would be interested (in the sense of dropping youtube on privacy grounds). I can’t see “normies” moving elsewhere. That said, maybe a good alternative doesn’t require mass uptake. I mean Lemmy seem pretty cool, albeit I haven’t been here very long at all (like a day lol, although I have lurked for sometime).