

The exposure is still greater than the zero that currently exists. If only 1% see the stuff from the smaller instances and figure out what’s up, they’ll jump. That’s better than the current near 0. There’s not really a scenario where it reduces the activity here any further, only improves it.

How is the name pronounced? All-ovah like all over? Uh lova, like Chicago for a lover? Sounds like the name of a prescription drug.