The European Commission aims to reform the EU’s cookie consent rules that have cluttered websites with intrusive banners asking for permission to track user data[1]. The initiative seeks to streamline data protection while maintaining privacy safeguards through centralized consent mechanisms[1:1].

Cookie consent banners emerged from the ePrivacy Directive (Cookie Law) and GDPR requirements, which mandate websites obtain explicit user permission before collecting non-essential data through cookies[2]. Current rules have led to widespread implementation of pop-up notices that interrupt user experience and often employ confusing interfaces.

The proposed changes reflect growing recognition that the existing approach has “messed up the internet” while failing to provide meaningful privacy protection[1:2]. Rather than requiring individual consent on every website, the Commission is exploring solutions like centralized consent management to reduce banner fatigue while preserving user privacy rights.


  1. Ground News - Europe’s cookie law messed up the internet. Brussels wants to fix it. ↩︎ ↩︎ ↩︎

  2. Transcend - Cookie Consent Banner Best Practices: Optimizing Your Consent Management Experience ↩︎

  • ExcessShiv@lemmy.dbzer0.com
    link
    fedilink
    arrow-up
    131
    ·
    1 year ago

    The law didn’t mess up the internet, asshole business owners with their bullshit malicious compliance (and spineless devs enabling them) messed up the internet.

  • jokeyrhyme@lemmy.ml
    link
    fedilink
    English
    arrow-up
    38
    ·
    1 year ago

    Instead, ban the collection of non-essential data, and also ban the targeting of advertisements based on user profiles/history

    Only select advertisements to display based on the immediate context, exactly like printed newspapers and magazines

    • Zerush@lemmy.mlOP
      link
      fedilink
      arrow-up
      6
      ·
      1 year ago

      That is the right way, ads are a legit manner to create incommings if they are contextual, but not if they are abusive and surveillance based, tracking and logging the user activity. As in YT, it’s not the problem to have ads in the page or as banner at the border of an video, but it is, that the interrupt an conciert documental with several no scippable long ads, popups to use Premium, clickbaits and other crap, which serve nobody, less the author. In this case using an adblocker is mere selfdefense and legit to cut this crap and nags. A good manner is eg. how Bandcamp do it, there you can freely listen almost every song or album, without ads, and there you can buy and download it when you want, paying direct to the artist and Bandcamp an revenue. Or as Vivaldi does, using afiliate links and search engines added by default, which pay an revenue to Vivaldi, if the user use these, who is free to delete those which he don’t use. These and similar methodes are a legit and ethical way to create incommings, without putting in risk the right of privacy of the user, selling his data.

  • imdc@lemmy.ml
    link
    fedilink
    arrow-up
    35
    ·
    1 year ago

    Think they can ban the “pay, or let us track you” tactic I’ve been seeing pooping up too? That’s fucking extortion.

    • Zerush@lemmy.mlOP
      link
      fedilink
      arrow-up
      3
      ·
      1 year ago

      Yes, the Vivaldi blocker use also the same filter, but as said, it skip the popup only after an second, when it finished to load. This filterlist is also used by almost all adblocker too (Adguard, Adblock Plus, uBO lite and others more, same as also specific extensions, like ‘I don’t Care About Cookies’ and others more. This is because these pop ups, apart of anoying, are useless.

  • irotsoma@lemmy.blahaj.zone
    link
    fedilink
    arrow-up
    22
    ·
    1 year ago

    Problem is not the law, but that the companies implemented it in as annoying of a way as possible to get people pissed off about the law and force it to be dropped, or for what actually happened which is that it’s too much work to not opt-in to the cookies which essentially makes it opt-out not in.

    And the idea to remove the requirements for “simple statistics” or whatever terminology they use will just get abused by using other illicit tracking tech to link the cookies to uniquely identify a person anyway. So it will effectively make the popups unnecessary in any circumstances and still allow tracking for marketing and surveillance.

    • That Weird Vegan@lemmy.blahaj.zone
      link
      fedilink
      English
      arrow-up
      6
      arrow-down
      1
      ·
      1 year ago

      Some websites do it right. They have a “reject all” button, and that’s that. But then there are others where you have to deselect a whole shit load of checkboxes just to reject the fucking cookies. Sometimes they even have a “Pay to reject” shit. WTF. Ugh.

  • PumpkinSkink@lemmy.world
    link
    fedilink
    arrow-up
    17
    ·
    1 year ago

    Just mandate a single button to reject all cookies and that the default be “reject all” if users skip the banner.

    • Ferk@lemmy.ml
      link
      fedilink
      arrow-up
      6
      ·
      1 year ago

      That doesn’t work, because rejecting all cookies means it’s impossible for the page to remember whether you skipped the banner… so the result is that the banner will always show.

      The real solution would be to have this be a browser / HTML standard. Similar to other permissions managed by the browser (like permission to get camera/mic, permission to send notifications, etc)… then each browser can have a way to respond to these requests for permission that we can more fully control/customize… with a UI owned by the browser that is consistent across websites and with settings that can be remembered browser-side (so the request can be automatically denied if that’s what you want).

  • interdimensionalmeme@lemmy.ml
    link
    fedilink
    arrow-up
    3
    ·
    1 year ago

    This is like when legislatures where made to ban plastic straws by the oil and plastic companies.
    They knew the backlash would teach legislature to stop meddling in their affairs.

  • funkycarrot@discuss.tchncs.de
    link
    fedilink
    arrow-up
    2
    ·
    1 year ago

    I can hear the lobbyists (both civil society and big tech, mainly the big tech ones) marching towards Brussels right now. This will be as heated as the Digital Markets Act.

    Fighting is expected to flare up again next year, when the Commission wants to present an advertising-focused piece of legislation called the Digital Fairness Act. The executive has stated that the rulebook will help protect consumers online, including from manipulative design or unfair personalization.

    • Zerush@lemmy.mlOP
      link
      fedilink
      arrow-up
      5
      ·
      edit-2
      1 year ago

      Yes, but it use anyway the filters which already are in the adblocker (Easy List Cookie List and some others). I’ve this filters not only in the adblocker, also in the trackerblcker, so fhe cookie advice is bskipped, even in adblock whitelisted pages.

      • brb@sh.itjust.works
        link
        fedilink
        arrow-up
        1
        ·
        1 year ago

        AFAIK these filters merely hide the pop ups, meaning you are agreeing to the tracking. Consent-o-matic on the other hand actually clicks “No” on them.

        Correct me if I’m wrong

        • Zerush@lemmy.mlOP
          link
          fedilink
          arrow-up
          2
          ·
          edit-2
          1 year ago

          The filter block all cookies which can be desactivated in the consent menu, same do the consent-o-matic extension. The rest is anyway blocked by the tracking blocker, site permission settings in Vivaldi and, in my case, also by the filters in the Portmaster which I use. If you also use the Site Bleacher Extension (somewhat outdated, but still extreme effective), Cookie-autodelete, CookieBro or similar (removes automatically cookies, local storages, IndexedDBs, service workers, cache storages, filesystems and webSQLs after leaving the page), “you never has visited this page”. Means, there are enough manners out there which you can use to show them the middle finger and which make this cookie consent pop up useless.