I wonder what they think about their Pipeline Punch customers. Specifically, how much overlap is there with, y’know, the memes?
Oh no i had a pipeline punch once.
Did you start transitioning yet?
This timeline needs a new writer…
I mean… They aren’t wrong.
You mean monster energy targets their branding and advertising to people who are more likely to buy their products? Unbelievable /s
I don’t know why we’re acting like young poor white men haven’t always been the main demographic for this drink.
Article is already gone (legal issues?) in case you were interested in reading it the internet archive has a copy https://web.archive.org/web/20250824200906/https://bobdahacker.com/blog/monster-energy
Their depiction of their customers is actually more flattering than what I imagined.
That was actually a great writeup.
Thank you for that link.
Honestly, I don’t know why Lemmy doesn’t pester people to use Archive links when posting, or use an internal API call to auto-convert any link to an Archive link. It could make linkrot a thing of the past for this site.
“Monster Green shoppers are likely younger (Gen-Z/Millennial/Gen-X) male, lower income & Caucasian (skews Hispanic).”
Wtf kinda bullshit statement is that? No old Gen-Zers but young millennials like monster? White people mainly like it but also skews Hispanic? Like how? It’s all incel nectar anyways.
Younger as in less than 40 or so for gen X and below.
Also you can be Caucasian and Hispanic in demographic standards
I was hoping for more user stories.
