You will wear this because we say you will.
This is about removing your agency.
You are not an individual, you are a cog in the machine.
People who don’t feel like an individual won’t think about fair compensation or forming Unions.
It’s all about control.
“Starbucks said the new rules would make its green aprons stand out and create a sense of familiarity for customers as it tries to establish a warmer, more welcoming feeling in its stores.”
Make the green apron stand out? ✅
“Establish a warmer, more welcoming feeling” 🤔
Looks like corpo-bullshit coffee to me… not that I’d know since I don’t drink coffee. It looks more like they want a cold Apple store vibe than corner coffee shop vibe.
If you want a warm feeling, hit up a non-chain coffee shop and do what they do. Pro-tip - it’s not making everyone look like the same drone.
Seems like Starbucks is wasting time with this dress code. Good on the union for fighting back.