This most difficult one is probably the fact that 99% of people do not install their operating system.

The device they purchase needs to have a clean and elegant out of box experience like the Mac. Regular folk who are willing to stray from windows don’t consider any computer that doesn’t come off the shelf with sane defaults. Everything else is arcane to them.

We are not those people. I have to remind myself that not everyone likes to build their own systems.

I do have a friend who wants to buy a framework laptop with Fedora on it because that’s what they use in the Laboratory he works in but he doesn’t want to assemble it himself he just wants it to come like that.

I think we’re getting there finally.