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- Isn’t pre-installed on well known machines by well known brands.
- Popular applications (whether productivity, creativity, or games) do not work out of the box that people want. It doesn’t matter that alternatives exist, or that you can use things like Wine. If it’s more than just click the icon, it’s too much.
- If things cannot be done purely through touch / the mouse, it is too hard for most people.
While this is true, if someone goes to a shop and buys a “PC”, it will have Windows 100% of the time.
You have to look to get Linux preinstalled on stuff, or pick the choice yourself. People buying PCs aren’t picking Windows, it’s just what comes with them.