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Unconvincing to whom? That campaign did an amazing job of equating copyright to property ownership for an entire generation.
It’s not accurate, but I think we’ve seen that it can be very convincing for most people.
Which generation is that? I’ll be honest, I’ve yet to talk to someone who really gives a crap about where the content they’re consuming is coming from. Hell, most people I’ve dealt with don’t give a crap about content being pirated whenever it happens to be the more convenient option.
I wouldn’t recommend trying to trick people into caring about their privacy: it’s not good for your reputation or your long-term relationship with them.