More specifically, are we seeing companies breached due to their (obvious?) security flaws, hackers getting better at what they do, or a combination of both?

What is the future of security for these large companies that we put our trust into that our data is safe?

  • It already is. The fines if they ever get them become the cost of doing business and customers are helpless basically. There is no recourse for shitty security with peoples data.