If they were just talking about Reddit, I’d assume something dodgy was going on connected with the IPO. But Quora is supposedly back from the dead too… Am I missing something glaringly obvious here?
The article seems to suggest a change on the Google search algo and how Reddit pumps the SEO is to blame as it’s showing up in search rankings above other more relevant results.
I’m assuming “traffic” here is individual page visits, which would shoot up if people are just pulling up one page from a “how do I do X” type of search. I doubt this boost is coming from people sticking around, but I’m sure that’s not how Reddit will spin it.
I do believe reddit pops up in my search results more frequently these days than it did a year ago, without any explicit prompting with ‘reddit’ keyword… (just based on my impression, though)
Yes and no. No, it’s not Reddit doing it. Yes, Google is strongly favoring reddit results. They are combating AI content in this manner.
Google searches are becoming worthless more and more. This may be the beginning of the end for them unless users quickly adopt their generative search approach when they release it.
