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The Canadian Conservative party is the one that usually runs on “imagine/look at how bad the other guy would be” as a party platform. It’s a bad look and a sign that you have nothing better. It’s politicking for the sake of politicking.
It is a bad look and a sign of a lack of good options, but that’s the situation.
Also, all Canadian parties run like that except for the Greens and the Bloc, and it’s probably because they know they won’t form a government