As swiss person I have to meet and talk to this guy, he can not be that stupid!
We definitely have something like the republicans party, it is called SVP (Schweizerische Volkspartei). SVP uses exactly the same tactics as republicans, like anti “woke”, anti regulation, anti common media, pro hate-speech(“anti censorship”), etc.
We just not have a single party to counter it, like democrats, but like 10 parties with little nuances.
We have some small parties besides SVP “on the republican site” but those tend to be irrelevant. Maybe, the anti corona party has a some relevance, still, but I guess their power is sinking.
I personally support the pirate party, which mainly stands for privacy, no matter if left or right, but the party it self is leading to the left (democratic) side.
At least, that is how I understand our situation here.
I am sure he is very smart about a lot of things. Unfortunately US politics are not one of those things. I also suspect he is not that good at business considering he just alienated a lot of his customers.